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price/order
All E-books
€10,-
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Don't Get Burned on EBay: How to Avoid Scams and Escape Bad Deals
Lots of books tell you how to buy and sell on eBay. But what if something goes horribly awry? Do you have to chalk it up to a "lesson learned," lick your wounds and move on? Not a chance. Don't Get Burned on eBay offers relevant lessons based on real-life stories posted on eBay's Answer Center. With sharp, witty rhetoric, veteran eBay user Shauna Wright (co-founder of the popular web site WhoWouldBuyThat.com), shows eBay veterans and newcomers alike how to avoid those nasty scenarios, and how to pull themselves out of the muck if they've already fallen in.
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Get to the Top on Google
I love how new technologies also breed experts to help us understand and guide us through their complexities. David Viney calls himself "The SEO Expert". So, what is SEO? It is Search Engine Optimization. That is, how can your company make the best use of marketing to your customers using search engines, in this case Google. Since 84% of all people doing searches on the web never get past the second page of search results, it makes sense to do what you can to get your web pages as close to the top as possible. Viney is very clear about the work involved and the kinds of businesses that do best in these efforts. He provides a seven step process to help you optimize the trade-offs you face in trying to get seen in the Google search results pages.
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Essential Blogging: Selecting and Using Weblog Tools
"If you're not a Blogger user then Essential Blogging, the king of the 'how to' books, would me more appropriate." "Packed with tips and code examples it is a treasure trove for the writer who wants to move beyond the standard templates bundled with each system. Even advanced users are likely to find some value in its discussion of BloggerAPI clients used for posting to a blog without firing up a browser." PCW, March "... Essential Blogging, the king of the 'how to' books... Packed with tips and code examples it is a treasure trove for the writer who wants to move beyond the standard templates bundled with each system. Comprising first-hand accounts of what blogging means to some of the community's leading lights, it is precisely what The Weblog Handbook should have been." - Nik Rawlinson, PCW, March
Anyone can run a blog (an online journal). From personal diaries to political commentary and technology observations, bloggers are making their voices heard around the world. Essential Blogging helps you select the right blogging software for your needs and show how to get your blog up and running. You'll learn the ingredients of a successful blog, and then get detailed installation, configuration and operation instructions for the leading blogging software: Blogger, Radio Userland, Movable Type, and Blosxom. For each blogging tool you'll learn how to post, edit and delete entries; add pictures; syndicate your stories with RSS; change the appearance of your blog; and manage archives. You'll also learn about the desktop clients that make blogging simple, and get advice and read the stories of real bloggers. Written by prominent bloggers and authors of blogging tools, Essential Blogging is a no-nonsense guide to the technology of blogging.
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Google Apps Hacks
I happily take advantage of a number of Google applications such as Gmail, iGoogle, Google Calendar, and a few other things. But there's more to the Google Apps family than that, and I know I'm not getting all I can out of the offerings. After going through Google Apps Hacks by Philipp Lenssen, I have a number of new tricks to try out both on stuff I already use as well as a few other apps. Fun stuff!
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eBay Auction Templates Starter Kit
Looking for "it"? That something different that will increase your eBay auction sale rates and selling prices? One of the most effective ways to generate more sales at high price-points is to create a more attractive, attention-getting auction listing. The easiest way to do this is through the use of templates that you can quickly populate with minimal effort and will maintain a style consistency across all of your auctions.
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Word Searches For Dummies
Become a word search whiz - and boost your brain power to boot!
Are you wild about word searches? This fun, go-anywhere guide is packed with puzzles to stretch your skills and strengthen your mind. Inside you'll find eight different kinds of word searches - including one invented by the author! - as well as extensive tips and tricks to improve your puzzle-solving abilities. You'll have a great time mastering increasingly difficult searches while you reap the brain-boosting benefits.
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Online Marketing Inside Out
Online Marketing Inside Out /by Brandon Eley (Author),Shayne Tilley (Author).Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.
With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:
- The changing face of marketing
- The new frontier of PR and media
- Using your web site to generate income
- Getting the most from the search engine crowd
- Promote your message through socializing
- Implementing profitable email marketing campaigns
- Getting others to sell your products for you
- Spreading your message through online advertising.
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Successful Strategy Execution: How to Keep Your Business Goals on Target
A decent "text-book" type strategy execution reading material. Covers most of the elementary execution concepts. Not too bad if you haven't read other similar books. Nothing revolutionary or too insightful for avid readers. Companies rarely track their performance against long-term plans, and results often fail to meet projections. When companies do track performance, it seldom matches the prior year's projection, and a great deal of value is lost in translation. This new title in The Economist series shows how businesses can overcome such failings and implement strategy effectively, using facts and anecdotal evidence from the real experiences of firms.
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Better Make It Real: Creating Authenticity in an Increasingly Fake World
Finally! A clear roadmap to achieving the essential differentiating competitive edge
Corporate culture, especially around authenticity, is such a nebulous thing to try to achieve. Especially these days when we must reinvent ourselves all the time to keep up with the changes in the world around us.
Better Make It Real is the first book I've seen that clearly spells out how authenticity comes alive through integrated customer and employee experiences. In very simple terms, in a straightforward, friendly way, the author helps you understand exactly what authentic experience means in a workplace setting, how to achieve it and how to sustain it in an integrated way.
If you're in business, you're going to have a reputation. Why not make it a reputation that you specifically want to have? This book will help you design who you want to be, what you want to represent to all your stakeholders and how to stay true to your core vision, even as you change with the changing times.
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101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.
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How to Do Everything With the Internet
Over the past few years, literally millions of people in North America and elsewhere have gotten themselves hooked up to the Internet. This book is intended to help those users, both the novices and the knowledgeable, to get the most out of the vast array of services and resources that this extraordinary communications tool provides.
The book begins at the beginning, and assumes you have some basic understanding of how to use a Windows-based or Macintosh computer. The first essential is to actually get connected, so Part I, ''Explore the Internet," starts by telling you how to obtain basic Internet services. From there it goes on to teach you how to surf the Web with a Web browser like Netscape Navigator or Internet Explorer, and covers the key skill of using search engines to locate the information and resources you need.
Part II, "Keep and Use What You've Found," shows you how to get your computer to save the information you find on the Internet, and tells you how you can download and install computer software to your own machine. It also explores the ways in which you can enjoy the music and video available on the Web.
In Part III, "Communicate on the Internet," you'll learn the essential skills of e-mail, including using attachments and dealing with spam. In this section also, you'll find out about newsgroups, chat rooms, online gaming, and buying and selling online.
Since not all is sweetness and light in this world, the subject of Part IV is "Your Security and the Internet". These chapters cover the issues of your personal privacy and the possible threats to it, the dangers of computer viruses and the methods of dealing with them, and ways you should protect yourself and your family from the less savory corners of the Net.
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Increase Your Web Traffic in a Weekend
There are many books on the market about increasing web traffic; I have read several of them. After completing significant research, I have found that this book is one of the best available. It breaks the process down into simple "bite size" tasks that the reader can complete over a few days - provided they have read ahead.
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Glimpse
Imagine being able to take a regular deck of cards and having a spectator cut anywhere in the deck, they place three cards in three different pockets and recase the deck, making sure that everything is secure before you turn around, yet you are able to tell them what cards they have and in which pocket. Glimpse is a fantastic utlity item that has many applications, another routine that Marc Spelmann has included is Wink Murder, four silver coins and one copper coin are dropped into your card case and mixed around, five spectators each take a single coin, the one who has the copper coin will be the muderer, you without questions or double talk are able to locate the murderer in your best psychic detective role. This is a great routine for initmate cabaret and around the tables, it envolves five people and has an edgy feel to it.
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Google: The Missing Manual
Sure, you know how to "Google it" when you're searching for something on the Web. But did you know how much more you could achieve by clicking beyond the "Google Search" button? Our fully updated and expanded edition to Google: The Missing Manual covers everything you need to know to become a Google guru--including all the new, cool, and often overlooked features that make Google the world's best search engine.
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Fight For Your Money ( Audio book)
In an audiobook that will forever change how you spend your hard-earned money, America's favorite financial coach, David Bach, shows you how to save thousands of dollars every year by taking on the "corporate machines." In these times when every dollar counts, big businesses are using clever tricks to rip you off, making themselves billions while they keep you living paycheck to paycheck. In Fight for Your Money, Bach gives you the tools to FIGHT BACK and WIN.
Fight for Your Money shows how you are being taken on your cell phone contract, cable bill, car purchase, credit card, life insurance, healthcare, 401(k) plan, airfare, hotel bills, and much more. When you know how the system is rigged–the extra points, the hidden fees, the late charges, the unused tax breaks, the escalating rates–you can fight back against the pickpockets and save literally thousands every year.
David Bach knows that when you are being taken financially, you work harder than you have to, for longer than you need to. This audiobook helps you fight for your money so you can live your life doing what you really want to do.
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Your Hate Mail Will Be Graded
On September 13, 1998, John Scalzi sat down in front of his computer to write the first entry in his blog "Whatever" -- and changed the history of the Internet as we know it today. What, you're not swallowing that one? Okay, fine: He started writing the "Whatever" and amused about 15 people that first day. If that many. But he kept at it, for ten years and running. Now 40,000 people drop by on a daily basis to see what he's got to say. About what? Well, about whatever: Politics, writing, family, war, popular culture and cats (especially with bacon on them). Sometimes he's funny. Sometimes he's serious (mostly he's sarcastic). Sometimes people agree with him. Sometimes they send him hate mail, which he grades on originality and sends back. Along the way, Scalzi's become a best-selling, award-winning author, a father, and a geek celebrity. But no matter what, there's always another Whatever to amuse and/or enrage his readers. Your Hate Mail Will Be Graded collects some of the best and most popular Whatever entries over the history of the blog, from some of the very first entries right up into 2008. It's a decade of Whatever, presented in delightfully random form -- just the way it should be.
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Make Easy Money with Google: Using the AdSense Advertising Program
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
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iPhone and iPad Apps for Absolute Beginners
The iPhone is the hottest gadget of our generation, and much of its success has been fueled by the App Store, Apple's online marketplace for iPhone applications. Over 1 billion apps have been downloaded in the 9 months the App Store has been open, ranging from the simplest games to the most complex business apps. Everyone has an idea for the next best-selling iPhone app—presumably that's why you're reading this now.
So how do you build an iPhone application? Don't you need to spend years learning complicated programming languages? What about Objective-C, Cocoa Touch, and the SDK? The answer is that you don't need to know any of those things. Anybody can start building simple applications for the iPhone, and this book will show you how.
This book takes you to getting your first applications up and running using plain English and practical examples. It cuts through the fog of jargon and misinformation that surrounds iPhone application development, and gives you simple, step-by-step instructions to get you started.
- Teaches iPhone application development in language anyone can understand
- Provides simple, step-by-step examples that make learning easy
- Offers videos that enable you to follow along with the author—it's like your own private classroom
What you'll learn
- Get both yourself and your computer set up for iPhone application development.
- Start by making small changes to existing applications to build your knowledge and experience before creating your own applications.
- Follow steps in plain English to build simple apps and get them working immediately.
- Style your application so that it looks good and users can easily navigate through it.
- Make use of the iPhone's touch screen and accelerometer.
- Use shortcuts and cheat sheets to create apps the easy way
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iPad Made Simple
Get the most out of your iPad with iPad Made Simple—learn all the key features, understand what's new, and utilize dozens of time-saving tips and tricks. This book includes over 650 pages of easy-to-read instructions and over 1,000 carefully annotated screen shots to guide you to iPad mastery.
With iPad Made Simple, you'll never be left wondering, "How did they do that?"
What you'll learn
- Set up and customize your iPad
- Get up to speed lightning fast with the excellent Quick Start Guide
- Master the multi-touch display Surf the web like never before
- Browse, buy, and read with iBooks
- Discover and download great Apps from the App Store
- Use iTunes to find music, videos, TV shows, and more on your iPad
- Organize, view, and share your photos and albums
- Improve productivity with Mail, Calendar, and Contacts
- Stay in touch with friends on Twitter and Facebook
- Customize the Electronic Picture Display to make sure it shows exactly what you want
- Use accessories such as the keyboard dock, camera connector, and VGA connector
- Synchronize your iPod touch with your Windows or Mac environment
- Employ time-saving short cuts and hidden gems to help you organize your work and social life
Bonus material includes an iTunes Mega Guide! Tap the power of iTunes including: creating and managing playlists, the genius feature, home sharing, getting great free content from iTunes U, authorizing and de-authorizing computers, redeeming gift cards, importing movies from DVDs, and much more.
Who this book is for This book is for new iPad users, as well as seasoned iPhone or iPod Touch users who are ready to explore the new world of the iPad.
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